Marketing Automation Manager
Today, there's more data and users outside the enterprise than inside, causing the network perimeter as we know it to dissolve. We realized a new perimeter was needed, one that is built in the cloud and follows and protects data wherever it goes, so we started Netskope to redefine Cloud, Network and Data Security. Since 2012, we have built the market-leading cloud security company and an award-winning culture powered by hundreds of employees spread across offices in Santa Clara, Bangalore, London, Melbourne, and Tokyo. Our core values are openness, honesty, and transparency, and we purposely developed our open desk layouts and large meeting spaces to support and promote partnerships, collaboration, and teamwork. From catered lunches and office celebrations to employee recognition events (pre and hopefully post-Covid) and social professional groups such as the Awesome Women of Netskope (AWON), we strive to keep work fun, supportive and interactive. About the Position:
We are looking to hire a Marketing Automation Manager to help manage our world of Marketo. In this role, you'll help manage the day-to-day building of programs and emails and will be responsible for ensuring on-time deployment of Netskope global campaigns. You'll be a Marketo expert who can hit the ground running and help take our Marketing Automation platform to the next level. You'll be an adept project manager and communicate effectively with key global business partners. You're able to see the big picture but also have a keen eye for detail, a talent for collaboration, a passion for MAP integrity and user experience, and the ability to work across platforms such as Salesforce and Knak. We are looking for someone who can become part of a global digital center of excellence, to support Netskope's Marketing Automation campaigns/projects in support of our business goals. Not to be forgotten, we put a concerted, sustained effort into hiring for culture fit here at Netskope. We want people who enjoy the work and enjoy the community we are building. Come help us shape the future of cloud security. Responsibilities You will be responsible for building and maintaining programs, landing pages, and email templates, improving system processes, ensuring data hygiene excellence This will include designing, building, testing, deploying and troubleshooting workflows to process inbound leads, ensure regulatory compliance, enrich missing data points, and empower our sales team in their efforts A key responsibility will be data management within our marketing automation platform, Marketo, to ensure high-quality leads are being enriched and routed correctly Develop and maintain our lead lifecycle automation Manage web forms to ensure we have correct data capture and that we're obtaining appropriate consent Setup and optimize email and landing page templates in our Knak platform Support regular/ad hoc inquiries on our marketing campaign and platform health, troubleshoot and isolate issues, proactively create processes and system-level procedures to prevent issues and data hygiene problems Troubleshoot issues with data integrity Drive/promote best practices and recommendations for content, audience segmentation, behavioral triggers, lead scoring, and reporting Operations Collaborate in the ongoing development of automation platform, ensuring stable integrations with Marketo / CRM, as well as evaluating new solutions Contribute to Martech roadmap for demand generation, and represent digital marketing in cross-functional CRM projects Collaborate with the inside sales and operations teams to identify inefficiencies in our selling motion and use the tools at your disposal to architect solutions Keep a watchful eye on our lead-to-opportunity funnel, identifying errors before they become problems for the sales team Understanding of end-to-end tracking of pixels, url parameters, and Google Analytics platform Qualifications Minimum 5 years of experience working in an enterprise-grade marketing automation platform, ideally Marketo Proven track record of having successfully built and executed marketing automation strategies, designed nurture programs and served as the resident expert to consult with stakeholders on marketing automation programs Strong hands-on experience in Marketo, Salesforce, and demand generation industry software and tools A sense of ownership when building new campaigns and processes Capability to communicate complex ideas clearly to a non-technical audience Eye for reducing complexity, build systems and processes that can scale Education & Travel Bachelor's Degree 2x per year #LI-AF1
Salary Range:
$80K -- $100K
Minimum Qualification
Brand Marketing & Management, Digital Marketing & Social MediaEstimated Salary: $20 to $28 per hour based on qualifications.
We are looking to hire a Marketing Automation Manager to help manage our world of Marketo. In this role, you'll help manage the day-to-day building of programs and emails and will be responsible for ensuring on-time deployment of Netskope global campaigns. You'll be a Marketo expert who can hit the ground running and help take our Marketing Automation platform to the next level. You'll be an adept project manager and communicate effectively with key global business partners. You're able to see the big picture but also have a keen eye for detail, a talent for collaboration, a passion for MAP integrity and user experience, and the ability to work across platforms such as Salesforce and Knak. We are looking for someone who can become part of a global digital center of excellence, to support Netskope's Marketing Automation campaigns/projects in support of our business goals. Not to be forgotten, we put a concerted, sustained effort into hiring for culture fit here at Netskope. We want people who enjoy the work and enjoy the community we are building. Come help us shape the future of cloud security. Responsibilities You will be responsible for building and maintaining programs, landing pages, and email templates, improving system processes, ensuring data hygiene excellence This will include designing, building, testing, deploying and troubleshooting workflows to process inbound leads, ensure regulatory compliance, enrich missing data points, and empower our sales team in their efforts A key responsibility will be data management within our marketing automation platform, Marketo, to ensure high-quality leads are being enriched and routed correctly Develop and maintain our lead lifecycle automation Manage web forms to ensure we have correct data capture and that we're obtaining appropriate consent Setup and optimize email and landing page templates in our Knak platform Support regular/ad hoc inquiries on our marketing campaign and platform health, troubleshoot and isolate issues, proactively create processes and system-level procedures to prevent issues and data hygiene problems Troubleshoot issues with data integrity Drive/promote best practices and recommendations for content, audience segmentation, behavioral triggers, lead scoring, and reporting Operations Collaborate in the ongoing development of automation platform, ensuring stable integrations with Marketo / CRM, as well as evaluating new solutions Contribute to Martech roadmap for demand generation, and represent digital marketing in cross-functional CRM projects Collaborate with the inside sales and operations teams to identify inefficiencies in our selling motion and use the tools at your disposal to architect solutions Keep a watchful eye on our lead-to-opportunity funnel, identifying errors before they become problems for the sales team Understanding of end-to-end tracking of pixels, url parameters, and Google Analytics platform Qualifications Minimum 5 years of experience working in an enterprise-grade marketing automation platform, ideally Marketo Proven track record of having successfully built and executed marketing automation strategies, designed nurture programs and served as the resident expert to consult with stakeholders on marketing automation programs Strong hands-on experience in Marketo, Salesforce, and demand generation industry software and tools A sense of ownership when building new campaigns and processes Capability to communicate complex ideas clearly to a non-technical audience Eye for reducing complexity, build systems and processes that can scale Education & Travel Bachelor's Degree 2x per year #LI-AF1
Salary Range:
$80K -- $100K
Minimum Qualification
Brand Marketing & Management, Digital Marketing & Social MediaEstimated Salary: $20 to $28 per hour based on qualifications.
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